Our Story

The MyCityRocks testbed was originally launched in 2005 in Houston, Texas, bootstrapping off a small $1000 investment from the Starhold Corporation to cover start-up costs. Today MyCityRocks is a global brand focused on community pride, improvement, and entertainment. The for-profit company is privately owned by its founder and has no external debt.

We call ourselves a social engagement venture, leveraging on social networking technology to enable people to celebrate community pride and spirit, enjoy local culture and entertainment, and give back to their local community. MyCityRocks bridges the gap between online social networking and offline real-world activity in a way that is fun, innovative and exciting.

MyCityRocks enables individuals to:

  1. Have fun--enjoy their passions for things like music, art, food, sports, romance, and travel;
  2. Give back--help to make their part of the world a better place; and
  3. Represent--share their passion and spirit for life with those around them.

The MyCityRocks brand embraces the idea that being socially conscious, having fun, and prospering economically are compatible and synergistic objectives. It was designed with the understanding that social engagement will be most effective when communities function not just online but offline as well.

MyCityRockers believe that every individual can contribute to making their own part of the world ROCK, not just in terms of music, but also in terms of culture, living conditions, health, economics, and human rights. Grassroots social engagement is a powerful force in shaping our society, and MyCityRocks provides a framework for making it all happen.

We are thrilled with the response that was so quickly received after launching our initial testbed, particularly with so many requests from cities around the world asking when we would be entering their market. We are now in the process of continuing our worldwide expansion. We have been extraordinarily fortunate to benefit from the enthusiasm of an exceptional group of people who have been inspired to work with us on this venture, and we have a great deal of pride in what they have accomplished in such a short period.

MyCityRocks does not accept advertising from other organizations... our web site and our email communications are entirely advertising free. We do form both formal and informal partnerships with other organizations with synergistic objectives. Please see our Your Company page if you are interested in additional details.

Sometimes a picture is worth a thousand words. Below my signature is a brief snapshot of some of our community activities in words and pictures, taken from the tens of thousands of photographs we've snapped to share with our members over the past years. Please also see our Event Photo Archive for our rock concert photo coverage and our archives from previous years.

Clifford R. Kurtzman, Ph.D.
Executive Director


MyCityRocks In The Community


MyCityRocks supports events from Spacetaker, an organization whose mission is to provide artists and non-profits access to economic development, continuing education, and networking opportunities to support their professional growth.

MyCityRocks joined with Hard Rock International for March On Stage featuring a performance by Augustana's Dan Layus. March On Stage raised funds for Musicians On Call, a charity that brings live and recorded music to the bedsides of patients in healthcare facilities.
MyCityRocks out at March on Stage benefiting Musicians On Call:


MyCityRocks worked with the Muscular Dystrophy Association (MDA -- Jerry's Kids) to support a music festival that raised funds for the MDA's Camp For All... an environment where campers, all young people ages 6 - 21 and living with neuromuscular diseases, can enjoy the same experiences that healthy kids do at no cost to their families. The campers call it the "best week of their lives" as they enjoy a "barrier free" camp with loads of fun and memorable experiences. Then on Labor Day, we joined with the MDA again to support their annual Labor Day telethon. (Additional photos in the MyCityRocks MDA Photo Archive.)
MyCityRocks at MDA Telethon / MDA Camp For All / MDA Crawfish Boil and Music Festival:


MyCityRock has joined with Prepared 4 Life to support Lemonade Day, an event that prepares youth for life through fun, proactive and experiential programs infused with life skills, character education and entrepreneurship. The foremost objective is building confidence and self-esteem in children which will empower them to take ownership of their lives and become healthy, contributing members of society -- the business leaders, social advocates, volunteers and forward-thinking citizens of tomorrow. (Additional photos in the MyCityRocks Lemonade Day Photo Archive.)
MyCityRocks at Lemonade Day with baseball star Jeff Bagwell:


MyCityRocks also promotes an event with Bikers Against Breast Cancer, a charity that focuses on awareness and fundraising to provide temporary assistance to those persons directly or indirectly affected by cancer and who are struggling to pay their common living expenses.
Chris and Dani from MyCityRocks at Bikers Against Breast Cancer benefit:

Here MyCityRocks again worked with Hard Rock International on a benefit featuring the rock band Vital supporting funding for the Renal Dialysis Department at the Texas Children's Hospital.

Veronica Butler of MyCityRocks with Hard Rock's Ken Kitchen at Fallen Patriot Fund benefit in Dallas.
MyCityRocks also supported the Fallen Patriot Fund through a benefit at the grand re-opening of Hard Rock Cafe Dallas. The Fallen Patriot Fund of The Mark Cuban Foundation was established to help families of U.S. military personnel who were killed or seriously injured during Operation Iraqi Freedom. Financial resources are vital to enhancing the sustainability of the family unit who has suffered a loss because their loved one sacrificed him/herself for freedom.

MyCityRocks at Playboy Mansion benefit for IREO.
Here MyCityRocks supported an event at the Playboy Mansion in Los Angeles benefiting the Intergovernmental Renewable Energy Organization (IREO). Founded in 2008, IREO aims to promote and deliver sustainable renewable energy programs worldwide, ensuring a cleaner and more energy efficient world.

Rocker Chris Cornell at Opportunity Village benefit.
MyCityRocks sponsored the opening of the new Hard Rock Cafe on the Las Vegas strip to help out Opportunity Village, a not-for-profit organization that serves people with intellectual disabilities by providing them with vocational training, employment and social recreation services that make their lives more productive and interesting. Through Opportunity Village's programs and services, hundreds of people with disabilities are learning vocational skills and being placed in jobs throughout the community. The event featured a performance by Chris Cornell. (Additional photos in the MyCityRocks Opportunity Village Benefit / Chris Cornell Photo Archive.)
Opportunity Village benefit at Hard Rock Las Vegas:

MyCityRocks supports Bigbeat, a drumming charity event that assists underprivileged, special needs and at-risk children to help them develop self-esteem and strong learning skills through music and educational programs. Drummers of all ages and experiences come together to support children in having an education that allows them to fulfill their dreams for a positive, productive life. The event raises funds for Cherish Our Children International and The Mr. Hollands Opus Foundation. (Additional photos in the MyCityRocks Texas Bigbeat Photo Archive.)
MyCityRocks at Texas Bigbeat:

We also supported EO24/Entrepreneurship Day when MyCityRocks Executive Director Cliff Kurtzman gave a presentation on "Redesigning Your Life For Fun and Profit," discussing the lessons learned in building MyCityRocks and how others can use those lessons to design successful companies.
MyCityRocks supports the Via Colori festival benefiting The Center for Hearing and Speech (CHS). CHS is a non-profit that teaches children with mild to profound hearing loss to speak rather than use sign language.
MyCityRocks at Via Colori:


Here MyCityRocks again worked with Hard Rock International and the rock band Green River Ordinance with events supporting World Hunger Year (WHY), a national non-profit organization that attacks root causes of hunger and poverty by promoting effective and innovative community-based solutions which create self-reliance, economic justice, and food security. (Additional photos in the MyCityRocks World Hunger Year / Green River Ordinance Photo Archive.)
MyCityRocks at World Hunger Year benefit featuring Green River Ordinance:

Photo of Veronica Butler and Ken Kitchen hosted on pegasusnews.com with photo credit to Chad Jones.
Most other photos copyright MyCityRocks.

Our favorite poem:
Ode by Arthur O'Shaughnessy (1844-1881)

We are the music-makers,
And we are the dreamers of dreams,
Wandering by lone sea-breakers,
And sitting by desolate streams.
World-losers and world-forsakers,
Upon whom the pale moon gleams;
Yet we are the movers and shakers,
Of the world forever, it seems.

With wonderful deathless ditties
We build up the world's great cities,
And out of a fabulous story
We fashion an empire's glory:
One man with a dream, at pleasure,
Shall go forth and conquer a crown;
And three with a new song's measure
Can trample an empire down.

We, in the ages lying
In the buried past of the earth,
Built Nineveh with our sighing,
And Babel itself with our mirth;
And o'erthrew them with prophesying
To the old of the new world's worth;
For each age is a dream that is dying,
Or one that is coming to birth.